Matching Gifts and Challenge Grants play a key role in boosting response in direct mail, telemarketing, and online campaigns. Yet, the execution of a matching gift campaign must be very deliberate, and technical to ensure success. Marketing Your Campaign Accurately Challenge Grants and Matching Gifts are often confused or used interchangeably. Yet, they are distinct […]

Four Signs a Donor Relationship Wasn’t Made to Last (And What You Can Do About It) For all the talk in our industry about donor retention, donor desirability is a rarely discussed topic. But the fact is: Acquiring the right type of donor is as critical to strong retention as any post-acquisition cultivation strategy. Some […]

We’ve all heard of a merge/purge and in general, know what this particular chunk of direct mail jargon means. But do you know how sophisticated the merge/purge process has become?