Digital
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Year-End Fundraising: What 2025 Digital Performance Reveals About What’s Next
Year-end fundraising remains the most consequential moment in the digital calendar, not only because of its revenue impact, but because it offers a clear lens into how donor behavior, channel dynamics…
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Future-Proofing Advertising
As the digital landscape evolves, driven by privacy shifts, AI-powered search, and changing donor behaviors, questions naturally arise about the future effectiveness of advertising. While evolutions t…
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Avalon’s 2026 Digital Outlook
In a rapidly evolving digital landscape defined by fierce attention competition, nonprofits will need integrated, adaptive, data-driven strategies to stay ahead. Paid media remains a powerful growth e…
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Avalon’s POV on Meta’s decision to discontinue fact-checking
In early January 2025 Meta announced that it will be discontinuing its fact-checking efforts and will instead move towards a Community Notes process, allowing users to moderate posts directly rather t…
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Will You Still Love Me Tomorrow?
Four Signs a Donor Relationship Wasn’t Made to Last (And What You Can Do About It) For all the talk in our industry about donor retention, donor desirability is a rarely discussed topic. But the fac…
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Apple Privacy Update and Your Email Tracking
New iOS update and its impact on email tracking There are some upcoming changes to email tracking with Apple devices and Avalon is on it. Apple’s upcoming release of iOS 15 on Monday, September 20…
