Category: MultiChannel Fundraising
Avalon’s POV on Meta’s decision to discontinue fact-checking
In early January 2025 Meta announced that it will be discontinuing its fact-checking efforts and will instead move towards a Community Notes process, allowing users to moderate posts directly rather than via Meta’s fact-checking team. The big question in the industry related to advertising is: Will this decision make Meta less brand safe? The answer […]
Read MoreWill You Still Love Me Tomorrow?
Four Signs a Donor Relationship Wasn’t Made to Last (And What You Can Do About It) For all the talk in our industry about donor retention, donor desirability is a rarely discussed topic. But the fact is: Acquiring the right type of donor is as critical to strong retention as any post-acquisition cultivation strategy. Some […]
Read MoreAvalon Reporting: Donor-Advised Funds
Donor-Advised Funds (DAFs) have been around for years. But the pandemic accelerated growth in this type of giving over the last two years. For example, Fidelity Charitable reported making donor-recommended grants totaling $9.1 BILLION in 2020. Are you ready to assess the impact of DAF giving on your fundraising program? This surge of giving from […]
Read MoreYes, You Need That Matching Gift
Like everyone in the industry, Avalon is in the process of analyzing year-end returns and assessing tests. One clear winner: the matching gift strategy.
One client had a slightly larger match to work with this year, which allowed us to set an earlier deadline with a portion of the match, and then extend it after the initial deadline. This strategy resulted in 39% more revenue than the previous year, raising 138% of budget. They’re starting work now on soliciting an even larger match amount for 2015.
A matching gift is a highly effective vehicle for engaging your major donors. Asking higher-level donors to pitch in to fund a matching gift challenge sends them a positive message about capacity building. It’s an opportunity for them to make a tangible difference and see exactly how their gifts impact your program. (Be sure to report back to your major donors with the rippling effects of their gifts on lower-dollar donors and the corresponding revenue.)
Other important points to remember for matching gift campaigns:
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