Industry Benchmarks

See how your program stacks up!

Fundraising benchmarks provide nonprofits with critical tools to measure their own program performance. Avalon monitors industry benchmarks to keep our fingers on the pulse of nonprofit fundraising. These industry benchmarks give us context and help us identify trends across sectors.

See the latest metrics for fundraising across nonprofit sectors.

• • Blackbaud 2020 Charitable Giving Report:
    This report tracks over $40 billion in U.S.-based charitable giving. It’s a great resource for overall giving trends and best practices.

• • Fundraising Effectiveness Project:
    The annual survey provides giving metrics and publishes quarterly and annual statistics. FEP partners with AFP, #GivingTuesday, and donor software firms to provide this data.

• • donorCentrics Index of Direct Marketing Fundraising:
    Thsi report analyzes direct marketing giving for many of the largest non-profit organizations.

• • M+R 2021 Benchmarks:
    Data and analysis across the full range of nonprofit digital programs.

• • Pew Research Center Internet and Technology Reports:
    The latest research on how Americans use the internet and technology.

• • Giving USA:
    Charitable giving research and trends provided by The Giving Institute, new report coming June 2021.

• Avalon’s COVID-19 Benchmarks:
  Our very own weekly benchmarks of our clients’ programs during the pandemic.

Check out the winning campaigns we benchmark ourselves against!
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